Customer satisfaction underlies many factors. A very important aspect in the methodology undertaken by the “Consumer Choice” is to identify the real reasons that express the satisfaction and therefore lead consumers to decide to purchase the product.
In the assessment of consumer satisfaction, the “Consumer Choice” first acknowledge the most important attributes for consumers, a critical equation that identifies consumer motivation to purchase: (1) characteristics of the category of product or service being evaluated, (2) Reasons for purchase, (3) attributes of quality (evidenced and experienced).
To this purpose, an exploratory qualitative research, which seeks to identify the attributes considered important by consumers and that more later dictate the underlying structure evaluation of these attributes is performed. Stages in the evaluation of the absolute level of satisfaction and acceptability of products and services system!
Stages in the evaluation of the absolute level of satisfaction and acceptability of products and services system:
Rate the relative importance of each attribute to the consumer,
Identify what are the major factors and attributes in the evaluation of consumer satisfaction;
And defines the ranking of satisfaction and acceptability compared to those experienced attributes, leading to total consumer satisfaction about the brand