What is Consumer Choice?
The "Consumer Choice" is a system of evaluation and classification of brands based on the satisfaction and acceptance that they generate among consumers, with the sole objective of determining the degree of satisfaction and acceptability of consumers in relation to a product or service, helping them make a CONSCIOUS purchase.
What do we do?
We value brands
We create means for the consumer to express himself, so that he can evaluate the brands and publicize the brands that satisfy him the most. We contribute to increasing the performance of brands in the market, providing information for their continuous improvement.
We are the voice of the consumer.
¿HOW DO WE DO IT?
We carry out independent and statistically representative studies with consumers, using evaluation techniques appropriate to the category. In 3 stages, we identify the brand with the highest degree of satisfaction and acceptability in the category:
1. Identification
Identification of the attributes most valued by consumers, when they think about their relationship with the category in question.
2. Classification
Classification of importance of attributes previously identified as most valued.
3. Evaluation
Evaluation of experience with the main brands in the category, evaluating and scoring them against their performance in the most valued attributes.
Consumer Choice is the brand that has the highest rating in the evaluation made by consumers.
Brands that trust us
Sales Impact*
* Information provided by the winning brands in Portugal in 2019
Cosmetic/aesthetic sector
15% to 20%
Banking sector
15% to 20%
Specialized retail sector
5% to 10%
Food industry
5% ato15%
Telecommunications sector
5%
Automotive sector and related
5%
Insurance sector
10% to 15%
Where we are?
Consumer Choice proudly serves as the standard of consumer confidence in 4 countries and growing. Find out where Consumer Choice can be found today.
Escolha do Consumidor – Portugal
1 of 4Elección del Consumidor – España
2 of 4Wybor Konsumenta – Polonia
3 of 4Consumer Choice – Rumania
4 of 4OUR "CHOICES"
