We are for People and Brands
At ConsumerChoice we are for People and Brands, because brands are made by people for people, whether they are consumers, employees, suppliers or shareholders. Therefore, we have always dedicated ourselves to creating evaluation systems that allow us to reflect in a current, real and transparent way this relationship between brands and people, contributing to its continuous improvement: of brands and people.
Why?
Convenience
Consumers prioritize convenience in purchasing decisions
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/90.png)
agree that evaluation systems facilitate their day-to-day choices
Identification
Consumers take turns in the evaluation made by their peers, other consumers
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/86.png)
trust other consumers as a source of recommendation and evaluation
Recognition
Brands that think about the consumer, whose products and services satisfy deserve to be distinguished
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/98.png)
agree that good brands should be recognized
Reality
Evaluation systems are a reality well accepted by consumers, in an increasingly chaotic world
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/89.png)
trusts evaluation systems, follows them and accepts them as a purchasing decision factor.
* ConsumerChoice Study – January 2023
Where are we?
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/mapa-cc-1024x624.png)
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/mapa-cgg.png)
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/MAP.png)
Portugal
1 of 8Spain
2 of 8Angola
3 of 8Mozambique
4 of 8Germany
5 of 8France
6 of 8Switzerland
7 of 8Austria
8 of 8![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/FELIX-KUSELL-300x300.jpg)
FELIX
KÜSELL
CONSUMER GUIDANCE GROUP
![](https://consumerchoiceeurope.com/wp-content/uploads/2024/07/JOSE-BORRALHO-300x300.jpg)
JOSÉ BORRALHO
CONSUMERCHOICE EUROPE
At ConsumerChoice we are for People and Brands, because brands are made by people for people, whether they are consumers, employees, suppliers or shareholders.
Therefore, we have always dedicated ourselves to creating evaluation systems that allow us to reflect in a current, real and transparent way this relationship between brands and people, contributing to its continuous improvement: of brands and people.