“Consumer Choice” is the number 1 brand evaluation system in Portugal. We evaluate more than 900 brands annually, in more than 100 consumer categories. We evaluate the level of satisfaction and acceptability of the brands by their individual attributes, with the guarantee that they are always evaluated by consumers with current consumption experience and according to their specific satisfaction criteria. Now also in Spain. The “Consumer Choice” is a system of evaluation and classification of brands based on the satisfaction and acceptance that they generate among consumers, with the sole objective of determining the degree of satisfaction and acceptability of consumers in relation to a product or service, helping them make a CONSCIOUS purchase. We contribute to increasing the performance of brands in the market, providing information for their continuous improvement.